Most of the professionals who work in advertising know that getting an individual’s attention is becoming increasingly difficult. Companies use various methods to distract the consumer from other brands and try their level best to direct the customer’s attention to something that they are promoting. Now that smartphones have become more common, it has become even more difficult to get an individual to look at a company’s service or product.
The radio industry is also feeling the brunt as people are using various online music apps to stream their music directly. If a person uses the paid version of such apps then they can skip advertisements entirely. However, some people still tune into their radio sets while driving, studying or working. You might call it old school but there is a certain charm in sitting in your study and listening to old songs while you write a letter to your pen pal.
If you are looking to run a radio campaign to promote your products or services then Creative Thinks Mediawill help you get the best results. The company was established back in 2008 to provide exceptional advertising services to individuals, companies and corporates. The experience and expertise that Creative Thinks Media brings to the table is something that can’t be matched by other agencies and this makes them one of the best advertising company.
Now that you have chosen the agency, you must be wondering what is the best route to launch a successful radio campaign. Fret not, we will guide you through the pros and cons of the two most popular ways to get your message across using radio advertising. The first one is running ads and the second one is programming integration. We will go through the pros and cons of each of them and we will also provide you with our unbiased opinion as to which route will be best for your brand.
Let’s first talk about getting ad spots on FM radio to promote your brand.
Well before televisions sets occupied the prime spot in our households, the radio was our only source of getting our dose of music, entertainment and news. Mediums like books and newspapers could not compete with the wonderful device that was first developed by Guglielmo Marconi. The radio has played a very important role in our lives as it used to provide us with news during the war and it also entertained us through songs when we needed it the most.
If you want to run ad spots to promote your brand, the very first thing you should ask yourself is what is the message that you want to convey and what kind of results you desire, For example, when a shop selling sweets starts offering Diwali discounts, their sole objective is to highlight the offers so they can make more sales but when a candidate fighting a local election starts his radio campaign he might highlight the work he has done for people. The objective for both the sweet shop owner and the wannabe politician is in a way identical, they want something in
return. The former desires higher profits while the latter wants a slice of the vote share but the key difference between them is one of them was subtle and the other one was not subtle at all. Here is where Creative Thinks Media which is one of thebest online marketing will help you out. We apply the most effective strategies to get you the best possible results.
As ad spots run for just a few seconds, it becomes crucial to get your point across in that time. As one of the best radio advertising agency will help you make the most of your air time. As our company also functions as an artist management agency, we can also provide you with the best talent which will help take your brand to new heights.
Now let’s take a look at how programming integration can make your brand a household name.
Brand Integration can also be very beneficial for a brand. Take the example of Red Bull. They not only use traditional advertising methods but also use several unconventional methods as well. The company interviews various action sports stars including e-sports icons on their radio channel to deliver relevant content to their audience which is primarily young males. The association that Redbull has managed to cultivate is that after drinking their energy drink you can also be like your icons.
The costs of setting up such radio shows are quite high, however, the value these shows create gives Redbull a very good return.
A celebrity management company can help your brand by getting celebrities who believe in your message, to endorse your services and products
Summing up, buying an ad spot or going the program integration route is a strategic decision which should align with your brand’s long term objective. As one of the top advertising agencies in Delhi, Creative Thinks Media will help you make the right decision.